Subway was looking for a new digital agency to create their CRM email campaigns. We wanted to do more than that.
We wanted to improve the way they communicated with their customers and rewards members. We walked in the room, gave them the song and dance (literally singing and dancing ensued), and we won the business. We re-envisioned how they viewed emails, bringing our expertise in social, and digital marketing to drive fun, new campaign ideas that evolved how Subway interacted with their customers. From there, we extended our thinking beyond just emails, pitching big ideas in all-agency meetings and driving our work across all their communications.
Creative, Email Marketing Campaign, Content Creation Roles: AD, CD: Mike Mazar, AD: Jay Espiritu, CW: Jeremy Arkin
Emails are cool
We wanted to make emails that were more interactive and fun