Born To be
Parents in US, Canada, UK, Japan and France entered their kid's photo for a chance to win a photoshoot for the GapKids fall campaign. The UX is mobile-focused and we made it super-simple to upload a photo and enter the contest.
Our awesome "add on" was a doodle feature, perfect for parents and kids to decorate and share their photos — and thereby sharing our message. Not only did we beat 2015's record of 600k submissions, we also filled Instagram and Facebook with the cutest kids and doodles.