The world’s first tequila flavored beer. They are a brand that pushes boundaries, bends the rules and celebrates those who embrace their "inner tequila".
Connect young urbanites to the Desperados spirit, through an immersive experience that will challenge them to release their daring side and push creative boundaries.
Leveraging social media to promote the Desperados Nation global event and urge young urbanites to join the party.
Join Desperados Nation
Young thrill seekers will sign up and create online profiles to begin their journey to the global party.
Of course, you have to be of legal drinking age to join.
The Party List
Users will gain access to the Desperados Nation network where they can interact with fellow party guests from around the world. Each person will also receive his/her "party passport" to enter the party.
Reliving the Moment
After an epic night, refresh your memories by checking out all the captured moments on the website.
The After Party
Although the night is over, guests will be driven back to the site for some hair of the dog by redeeming their free 6-pack of Desperados Beer.