| art director
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Desperados

We created "Desperados Nation". A network for young party-goers who are searching for the next big thing. We are transforming the typical night out into a unique and innovative experience by hosting a global party that takes place in New York, Rio, London, Singapore, Milan and Amsterdam, all at the same time. Because in Desperados Nation, #AnywhereIsHere (D&AD New Bloods 2016 entry)


Social, Web design, Event
Roles: AD | Team: AD/D: Estefi Ramirez, CW: Bethaney Hawrysio, CW: Jeremy Arkin

Desperados

The world’s first tequila flavored beer. They are a brand that pushes boundaries, bends the rules and celebrates those who embrace their "inner tequila".

The Challenge

The Challenge

Connect young urbanites to the Desperados spirit, through an immersive experience that will challenge them to release their daring side and push creative boundaries. 

Stir up some buzz

Stir up some buzz

We will leverage social media as the main channel to promote the Desperados Nation global event and urge young urbanites to join the party.

Join Desperados Nation

Join Desperados Nation

Young thrill seekers will sign up and create online profiles to begin their journey to the global party. 

Start with your info

Start with your info

Just tell us where you're from and enter your contact info.

Digital Party Passport

Digital Party Passport

Once you're in, you'll receive a digital passport to enter the party on the day of.

The Party List

The Party List

Guests will gain access to the Desperados Nation network where they can interact with fellow party guests from around the world.

Your Personal Profile

Your Personal Profile

Meet Maria and thousands of other thrill seeking party goers within the Desperados Nation network.

Global Live Stream

Global Live Stream

This global event will be live streamed on the Desperados Nation website where users can experience the party in real time from anywhere around the World. They'll be able to see the epic parties taking place in Rio, Milan, London, New York, Amsterdam and Singapore, all at the time time.

Memorable moments, all in one place

Memorable moments, all in one place

After an epic night, refresh your memories by checking out all the captured moments on the website.

Share your moments

Share your moments

You will be able to save your favorite moments and share them with your friends on social media with the hashtags #DesperadosNation and #AnyWhereIsHere

The After Party

The After Party

Although the night is over, guests will be re-targeted with ads, driving them back to the site for some hair of the dog by redeeming their free 6-pack of Desperados Beer.