| art director
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Desperados

We created "Desperados Nation". A network for young party-goers who are searching for the next big thing. We are transforming the typical night out into a unique and innovative experience by hosting a global party that takes place in New York, Rio, London, Singapore, Milan and Amsterdam, all at the same time. Because in Desperados Nation, #AnywhereIsHere (D&AD New Bloods 2016 entry)


Social, Web design, Event
Roles: Concept/AD, AD/D: Estefi Ramirez, CW: Bethaney Hawrysio, CW: Jeremy Arkin

Desperados

The world’s first tequila flavored beer. They are a brand that pushes boundaries, bends the rules and celebrates those who embrace their "inner tequila".

The Challenge

The Challenge

Connect young urbanites to the Desperados spirit, through an immersive experience that will challenge them to release their daring side and push creative boundaries. 

 Leveraging social media to promote the Desperados Nation global event and urge young urbanites to join the party.

Leveraging social media to promote the Desperados Nation global event and urge young urbanites to join the party.

Join Desperados Nation

Join Desperados Nation

Young thrill seekers will sign up and create online profiles to begin their journey to the global party. 

 Of course, you have to be of legal drinking age to join.

Of course, you have to be of legal drinking age to join.

The Party List

The Party List

Users will gain access to the Desperados Nation network where they can interact with fellow party guests from around the world. Each person will also receive his/her "party passport" to enter the party.

Reliving the Moment

Reliving the Moment

After an epic night, refresh your memories by checking out all the captured moments on the website.

The After Party

The After Party

Although the night is over, guests will be driven back to the site for some hair of the dog by redeeming their free 6-pack of Desperados Beer.