The world’s first tequila flavored beer. They are a brand that pushes boundaries, bends the rules and celebrates those who embrace their "inner tequila".
Connect young urbanites to the Desperados spirit, through an immersive experience that will challenge them to release their daring side and push creative boundaries.
Stir up some buzz
We will leverage social media as the main channel to promote the Desperados Nation global event and urge young urbanites to join the party.
Join Desperados Nation
Young thrill seekers will sign up and create online profiles to begin their journey to the global party.
Start with your info
Just tell us where you're from and enter your contact info.
Digital Party Passport
Once you're in, you'll receive a digital passport to enter the party on the day of.
The Party List
Guests will gain access to the Desperados Nation network where they can interact with fellow party guests from around the world.
Your Personal Profile
Meet Maria and thousands of other thrill seeking party goers within the Desperados Nation network.
Global Live Stream
This global event will be live streamed on the Desperados Nation website where users can experience the party in real time from anywhere around the World. They'll be able to see the epic parties taking place in Rio, Milan, London, New York, Amsterdam and Singapore, all at the time time.
Memorable moments, all in one place
After an epic night, refresh your memories by checking out all the captured moments on the website.
Share your moments
You will be able to save your favorite moments and share them with your friends on social media with the hashtags #DesperadosNation and #AnyWhereIsHere
The After Party
Although the night is over, guests will be re-targeted with ads, driving them back to the site for some hair of the dog by redeeming their free 6-pack of Desperados Beer.